Motorola has created a campaign, “Flip into the Future,'' highlighting the Motorola razr 40 Ultra. The campaign is India's first digital marketing campaign by a smartphone brand that combines influencer marketing with ultra-realistic CGI ads using Instagram's sequencing feature. Unlike traditional campaigns, this approach combines adult advertising with the personal touch of digital influencers.
Conceptualized and executed by Barcode Entertainment, the 'Flip into the Future' campaign showcases three CGI ad reels strategically placed in iconic locations across India, where the Motorola razr40 Ultra is elegantly rolled out and inspired by tomorrow's You can get a glimpse of the possibilities.
Sharing his views, Mr. Shivam Ranjan, Head of Marketing, Motorola APAC, said: Our popular flagship Motorola RAZR40 Ultra is the world's first smartphone to be launched in Pantone® color Peach Fuzz in 2024. This unique proposition required a differentiated and modern marketing approach to effectively reach the target audience. We are delighted to partner with Barcode on the 'Flip into the Future' campaign, which engages viewers with cutting-edge CGI advertising and innovative influencer marketing. We are delighted with the response our viewers have shown to this campaign and look forward to introducing more unique marketing strategies like this to further evolve our brand. ”
Ajay Kulkarni, Director of Growth, Barcode Entertainment said, “The 'Flip into the Future' campaign represents Barcode Entertainment's commitment to pushing the boundaries of creativity. By integrating hyper-realistic CGI and influencer marketing, we are redefining the world of advertising and We work closely with Motorola to bring their vision to life as we co-created this beautiful campaign that marries influencers and technology. We brought it to life. The collaboration between our client and our entire team resulted in a campaign that truly captures the essence of innovation and creativity,” said Sonia Sarasetti, Influencer Content Director at Barcode Entertainment.
The 'Flip into the Future' campaign highlights Motorola India's commitment to staying at the forefront of innovation, challenging traditional marketing norms and adopting new-age strategies to engage and connect with audiences. It's something to strengthen.
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