Nordic Consulting, a Madison, Wis.-based health and technology consulting firm, has hired Melissa Prasher as director of marketing.
Mr. Prasher, who will be based in Englishtown, N.J., will work with Nordic executives to develop a comprehensive marketing strategy to support the company's growth goals. She will also oversee an international team of brand, creative, marketing, events, leadership and communications experts.
Prasher has more than 20 years of experience in marketing and public relations. She previously worked at Avaap, a management and technology consulting firm, where she worked for 10 years, serving as Vice President of Global Marketing. Previously, she was a senior account supervisor at The Sawtooth Group/MRB Public Relations and a public relations manager at Clairol.
Jim Costanzo, CEO of Nordic Consulting, said: “We are pleased to welcome Melissa to lead the global marketing function we created to support our global expansion and ensure strong alignment of our Nordic brands. I'm excited.'' She looks forward to leveraging her expertise to execute integrated campaigns that move the company forward and support our mission to connect people, data and technology for a healthier world. ”
Nordic was acquired in 2022 by Accrete Health Partners, a holding company owned by Bon Secours Mercy Health, the fifth largest Catholic health system in the United States and Ireland's largest not-for-profit private health care provider. Accrete focuses on digital health products, services and technology.
“Nordic has a strong brand built on more than a decade of success delivering technology solutions to clients at every stage of their digital transformation,” said Prasher. “We look forward to helping tell that story to a global audience and demonstrating how Nordic fulfills its mission for its clients and their patients.”
Nordic provides services to customers in the healthcare industry in strategic advisory, project management, EHR and ERP implementations, digital and cloud initiatives, and enterprise technology transformation. The company has more than 3,300 professionals in North America, Europe and the Middle East.
