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Laureti's story is more than just innovation. It is a story that places founder Marcus Paletti at the intersection of chance and foresight, leading to the creation of a groundbreaking company that redefines travel and the passenger experience.
Marcus Paletti, an entrepreneur with a track record of building ventures, discovered the automotive industry in 2016. While waiting for a friend at a private members' club in London, Mr. Marcus finds himself with a group of engineers discussing plans for a hybrid electric car, including the late Tim. Hurley is a former shareholder of Aston Martin and Jensen. Unaware of the intricacies of the auto industry, Marcus made outspoken comments about the timing of the project, unintentionally angering the group.
Although it was awkward at first, two weeks later Marcus had the opportunity to apologize to Tim. This chance encounter began a collaboration that would shape Marcus' journey into the world of electric vehicles.
Tim was intrigued by Marcus' perspective and offered him the opportunity to delve into research related to the emerging electric vehicle industry. Marcus devoted nearly a year to his research, sharing insights and suggesting business strategies with Tim. Jensen's project to revive his brand did not materialize due to Tim's declining health, but it was a time of change for Marcus.
The turning point for Marcus came during a business trip to India. During the four-hour car ride, he noticed a lack of productivity, constant fatigue, and a lack of passenger control over very basic amenities for a productive experience. This revelation prompted Marcus to shift his focus from hardware to passenger experience. He envisioned a travel experience where the passenger, not the driver, was the star.
“I focus on the product and what the customer gets out of it.” Marcus shared.
With a new perspective on the automotive industry, Marcus founded Laureti Group. His vision expanded beyond traditional automotive products and aimed to revolutionize the way people experience travel. Laureti's core philosophy centers around the passenger journey and transforms it into a seamless and user-friendly experience.
Traditionally, the entire automotive industry has focused on car drivers and paid less attention to passengers. Features have long been invented and innovated to make riding easier and more convenient for drivers. While it remains important for drivers to be in control and minimize distractions, for many passengers, the journey experience is just as important as the destination.
Marcus is calling on the auto industry to refocus its focus on the passenger. he explains, “For the past 100 years, cars have been about the driver, but for the next 100 years they will be about the passengers.“Today, Laureti serves the needs of business travelers, but with the arrival of self-driving cars on the horizon, Laureti’s impact will be felt for years to come.
Thanks to Laureti's MiRA.OS technology, travelers can enjoy an all-inclusive in-flight experience as they go from airport to hotel or meeting to meeting. This software platform uses multimodal technology including Productivity Mode, Explorer Mode, and Fun Mode to give passengers a business-her-lounge on wheels.
Thanks to MiRA.OS, you no longer have to worry about connectivity issues while traveling. Productivity mode gives you instant access to your data and a personalized dashboard that you can take with you wherever you go. Even before you get out of your car, you can reply to emails, review and adjust your current presentation, or send a summary of your last meeting, freeing up your afternoon for sightseeing and much-needed rest. can.
Business travel may seem fun and exciting, but travelers rarely get to experience all the great places a city has to offer. Thanks to MiRA's Explorer Mode, you can access a heads-up display on the window screen that provides real-time information about the restaurants and historical sites you pass. You can also get personalized recommendations based on your food preferences and the type of experience you prefer. You no longer have to feel like you don't know where to go or what to do.
Finally, if you like getting into your car to get away from everything business-related, you might want to take advantage of Indulgence Mode. With comfortable seating and a dashboard that connects you to all your streaming services, this immersive theater experience lets you sit back, stay comfortable, and pick up your favorite show right where you left off.
With Laureti and MiRA.OS, you no longer need to get in the car and stop from one destination to another, making your journey as seamless as you want it to be.
One of the most important aspects of Laureti vehicles is safety, especially for female business travelers. With a reported 42% of business owners being women and around a third of businesses worldwide being run by women, ensuring women's safety is not just a perk, it's a necessity. . According to the Global Business Travel Association (GBTA), 83% of these female business travelers report safety concerns when traveling. Being able to provide solutions that help lower and, hopefully, eliminate this statistic is an immediate goal for Laureti.
Laureti vehicles are equipped with an emergency alert system that monitors vehicle movements, driving patterns, route changes, travel times and passenger physiological status. When an anomaly is detected, it sends an alert to a remote operator to quickly respond and improve passenger safety.
“It's about giving women a certain level of comfort, knowing that our Laureti cars have certain safer mechanisms and that we support them. I hope this is just the beginning of solving many other problems that we have yet to solve.”” says Marcus.
The journey of Laureti Group is a testament to Marcus Paleti's unconventional path from fashion to mobility innovation. As founder, he envisions shifting the focus from drivers to passengers in his next 100 years. Laureti's commitment to productivity, seamlessness and accessibility puts us at the forefront of an era of transformation in transportation.
