Generative AI solutions started libyais a new company dedicated to helping marketers shape the perception of brands in a landscape that is being redefined by generative artificial intelligence (AI) and large-scale language models (LLM).
The company announced in an article on Friday (January 26) that generative AI and LLM are expected to influence brand expression, product opinions, and purchasing decisions for billions of people. press release.
Recognizing the impending disruption in the marketing space, Revere is building discovery, monitoring and optimization products and services to assist marketers, according to the release.
Generative AI and LLM-based applications such as Google SGE, Perplexity, Bing/Co-Pilot, ChatGPT, and Pi will impact more than 3 billion people over the next three years and transform the way people search for information, according to the release. It is predicted that.
According to the release, Revere aims to help marketers understand and leverage the potential of these technologies.
The company's first product was brand lighting fixturesAccording to the release, it is currently in development and available for preview.
The platform provides marketers with insights and monitoring capabilities to understand how brands are engaging within the AI-driven digital space, the release states.
According to the release, Brand Luminaire helps marketers optimize how their brand is portrayed and perceived.
According to the release, Revere's leadership is comprised of industry veterans with extensive experience in marketing and digital transformation.
Co-founder and CEO Mike Ensing He brings extensive experience from his tenure as President and Chief Operating Officer (COO) of RealNetworks and in senior positions at Microsoft.
Co-founder and Chief Operating Officer (COO) jarvis bowers He brings a background in global marketing and executive experience at companies such as American Express, The Walt Disney Company, ESPN, and Microsoft.
of marketing According to 16% of consumer and retail companies, the sales department is leading generative AI efforts. KPMGas PYMNTS Intelligence noted in a recent report.
moreover,”What generative AI brings to retail”, PYMNTS Intelligence and AI-ID collaboration.
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