For many of the sports technology companies we cover, the Super Bowl is a key area for many of the sports technology companies we cover, as the Super Bowl is a week-long event with many moving parts and millions of eyes on the game. is. There are several activations to be aware of.
flow code
This is the busiest time of the year for Flowcode. The QR code platform recommended by the NHL, NFL, and NBA also appeared at the NHL All-Star Game in Toronto last week and will appear at the NBA All-Star Game in Indianapolis later this month.
During Super Bowl week, the company plans to have more than 100 partner activations, especially during the CBS broadcast. According to Zach Rogow, head of global sports and integrated experiences at Flowcode, his QR codes, which are being provided to partners, have already been tested to withstand potentially millions of scans. .
This will be the fifth consecutive Super Bowl where Flowcode QR codes will be used. Rogow could not reveal the names of his clients ahead of the rollout, but he said it's a mix of relationships developed through the NFL and relationships developed within the NFL itself. Flowcode works with his 70% of Fortune 1000 companies. Rogow and company were recognized on the Power Players: Fan Experience Tech list last year.
quick wit
WIT, the digital activation platform serving more than a third of the NFL, is conducting its second Super Bowl collaboration this year. The company developed a spin-to-win game based on Las Vegas-style slot machines for NFL.com. Will Bryan, WIT's director of product marketing, said the game is embedded on the site through programmatic ad rotation. Users can enter their first-party information and play without leaving the site.
Last year, WIT developed the Runner Game to coincide with the league's “Run With It” marketing campaign for NFL flag football.
upon
AI chat platform ON does not have a Super Bowl-specific service, but it does serve both the Raiders and Allegiant Stadium and will provide informational support for the game.
Visitors to the stadium's website can use the chat bubble at the bottom right of the window. You'll see a welcome message to click on the auto-filled bubble (the first one being “Super Bowl”) and a space to type your question. ON also participated in Power Player: Fan Experience Tech last year.
AI chat platform ON supports Allegiant Stadium and Raiders game
