NEW YORK — Ruder Finn has acquired digital marketing agency Flightpath, expanding its digital integration group and AI-powered studio RF Studio53.
With the acquisition, Ruder Finn will lead a 25-person creative and digital team led by Flightpath founder and CEO John Fox.
Fox will report to Ruder Finn Global CEO Kathy Bloomgarden. The Flightpath team will remain in place.
Flightpath works with consumer and B2B clients such as Goya Foods and AkzoNobel. The agency's digital marketing services include website design and development, social media, content marketing, and search engine marketing.
“As communication channels become more diverse and consumers become increasingly ad-averse, the way to connect existing and new customers is through smarter, intent-based targeting through personalized interactions and experiences,” Bloomgarden said. will be required,” he said. “Flightpath provides the expertise and tools to help us continue to enhance the way we shape interactions and drive marketing effectiveness for our clients.”
The deal is the latest in a series of acquisitions that Ruder Finn has made on a global level in recent years.
In February, the company acquired its first Middle East acquisition, Dubai-based Ateline, which will become its regional hub. In October, the agency acquired Malaysian company Pandan to expand its digital capabilities in the region. Agencies operating under the Ruder Finn Group umbrella include Ruder Finn, RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, Jacobstahl and RF Bloom.
