A leading communications and marketing consulting firm, Ruder Finntoday announced the acquisition of award-winning Flightpath. new yorkA digital marketing agency based in . This acquisition also Ruder Finns Expansion of the agency's Digital Integration Group and AI-powered RF Studio53.
Founder and CEO of Flightpath john foxreport to Kathy BloomgardenGlobal CEO Ruder Finn. The deal will see the addition of a team of 25 creative and digital marketing experts. There will be no layoffs or headcount reductions as a result of this acquisition.
“As communication channels continue to diversify and consumers become ad-averse, engaging existing and new customers will require smarter, intent-based targeting through personalized interactions and experiences. '' he said. Kathy BloomgardenCEO of Ruder Finn. “Flightpath provides the expertise and tools to help us continue to enhance the way we shape interactions and drive marketing effectiveness for our clients.”
Flightpath works with clients such as Goya Foods and AkzoNobel. Flightpath's efforts target the consumer and his B2B audience to increase awareness, generate leads, acquire new customers, and build purchase persistence. The agency's strategic digital marketing services include website design and development, online advertising, social media, content marketing, search engine marketing, CRM and targeted email, online video, and more. Flightpath specializes in the healthcare, petcare, consumer, consumer staples, business, financial services, and nonprofit industries.
“Flightpath has always been an independent agency. Ruder Finn It aligns with our values and is a great fit.” john fox, Founder of Flightpath. “We are thinking about our next chapter and are excited to further expand our global efforts. Ruder Finn, we're also thinking about how we can leverage the resources of our larger agency as we continue to work on new notable clients and innovative new programs. ”
