Becoming an author is a great way to establish yourself as a real estate professional. If a publisher agrees to publish your book, you can reach a wider audience. Publishers typically have connections with retailers where they can display and sell their books to customers.
After choosing a real estate book topic and writing a proposal, the next step is usually finding a publisher. It's certainly possible to produce your own book, but be aware that doing so may reduce your chances of reaching a large audience. If you want to be on the bestseller list, working with a reputable publisher will greatly increase your chances.
Follow these steps to find the right publisher for your book.
1. Ask for references
If you know someone who has published a book, ask them to meet and discuss their experience. They may be able to suggest publishers to consider. You can also share how long it took you to find a publisher and the lessons you learned along the way.
When I first wanted to write a book, I asked other people about their process. My friend and author Ryan Serhant advised me to dedicate a lot of time and investment to making this book worthwhile. Mr. Serhant himself has published “Big Money Energy'' and “Sell it Like Serhant,'' which are his WSJ bestsellers and have appeared on the Los Angeles Times bestseller list and his USA Today bestseller list. is also published. Based on his suggestion, I decided to look for an agent who could guide me through the next steps.
2. Create a list of potential agents or publishers
Some publishers allow you to communicate directly, while others prefer to work through an agent. You can check her corporate website to see if she is accepting book proposals. If not, we recommend sending your proposal to an agent first. If an agent is interested in your work, they will share it with a publisher on your behalf. Agents can also help you secure a book deal with a publisher.
To find agents and publishers, search online and browse directories. Read the descriptions of these groups' areas of expertise. You will want to connect with organizations and individuals that are focused on your area of expertise. Also, check their client list to see if there are any similarities with your area of expertise. For example, if you have a book that talks about selling real estate using new technology tools, you might look for others who specialize in digital solutions, sales, and commercial real estate trends.
3. Check submission guidelines
Agents and publishers usually have protocols that they ask authors to follow. These guidelines are designed to streamline the review process and increase efficiency. Failure to follow the guidelines may result in your submission being ignored. For example, some publishers regularly produce content in commercial real estate, while others do not. After reading the requirements, you can check if you have all the materials or if you need to develop some materials.
4. Prepare your query letter
A query letter is similar to an introduction to an agent or publisher. You want to grab the user's attention and interest without sharing too many details. You may want to introduce yourself, give a brief synopsis of your book, highlight your accomplishments in real estate, and share information about your audience. We recommend customizing each query letter before sending it to agents and publishers.
5. Consider getting additional support
If you don't have time to find an agent or publisher yourself, there are writing services that can help. These companies may be able to review your book concept, provide insight into your book proposal, and help you make connections within the industry. You can also work directly with editors and others to write your inquiry letter and find the right agent. If you choose this route, make sure the organization is familiar with commercial real estate and can connect you with experts who can easily tackle the subject.
6. Don't overlook small independent publishers
While signing a deal with a major publisher can be a big milestone, there can also be benefits to working with a smaller, independent publisher. These locations are often more flexible and may take a customized approach or focus on specific markets. If you live near a local publisher, it may be worth building a relationship with them to reach your community. You can also share your book at local real estate events and highlight properties in the area on your page.
Finding the right agent or publisher often takes a considerable amount of time. In addition to talking to others, you may need to perform some research yourself. It may take several additional hours to establish the initial connection and follow submission guidelines. If you persist, you'll increase your chances of building relationships with individuals and companies who can help you with the publishing process and get the word out about your book to key real estate contacts.
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