New relationship- and insight-first marketing solutions take the guesswork out of marketing for financial advisors and help them achieve better results from their marketing efforts.
Ormond Beach, Florida, June 10, 2024–(Business Wire)–Snappy Krakena marketing technology innovator powering simpler, smarter advisor marketing, today announced the release of Marketing Hub, a groundbreaking new marketing intelligence tool. An essential part of an advisor's marketing toolkit, this tool reduces complexity by unifying content, communications, and contact activity into one intuitive interface – and unlocks the best opportunities for advisors to build relationships, book appointments, and capture new referrals, driving better results.
“Advisors often struggle to determine which marketing strategies are truly effective. Marketing Hub is designed to fill this knowledge gap and help them zero in on the most effective activities that will drive business growth.” Robert SophiaFounder and CEO of Snappy Kraken“Unlike other solutions that lump all your marketing contacts and data together, making it unclear which activities are most effective and which clients and prospects are most interested in, Marketing Hub surfaces the most valuable opportunities. It also gives you specific recommendations on what actions to take next.”
Marketing Hub is the only solution on the market that shows advisors exactly what to do to build stronger client relationships and get the most value. This innovative solution includes key capabilities such as:
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Opportunity Feed: It helps advisors capitalize on the best opportunities by collecting and prioritizing lead activity from various sources and using built-in lead scoring to identify the most interested prospects. The tool not only identifies active leads, but also provides insights into their interest based on their interaction with content, ensuring every conversation an advisor initiates is informed, relevant, and personal.
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Marketing Calendar: It provides a comprehensive overview of all content scheduled and published across different channels, enabling advisors to effectively plan and organize their marketing activities. With just a few clicks, advisors can schedule activities weeks or months in advance, providing greater clarity and control. The calendar allows advisors to visualize their marketing activities over time, spot potential gaps and make adjustments in real time, if needed.
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Marketing Insights Dashboard: It visually analyzes which content types and channels are generating the highest engagement and conversion rates, and provides valuable insights and analysis on performance highlighting growth trends and campaign effectiveness, helping advisors make informed decisions based on actual results.
Marketing Hub is included with every product subscription offered by Snappy Kraken, ensuring every financial advisor has access to meaningful growth opportunities, regardless of financial commitment, reinforcing Snappy Kraken's commitment to providing consistency and value across its various products.
“Advisors are often overwhelmed by the sheer volume of marketing tasks and the plethora of tools available to them, which often leads to fragmented strategies that fail to drive growth,” he added. Angel Gonzalez, Chief Marketing Officer at Snappy Kraken. “The Marketing Hub tackles this problem head on, distilling complex activities into clear, actionable steps to improve engagement and campaign performance. Crucially, it also reveals which activities are effective and why. We believe this will deliver significant value to the advisors we serve.”
Snappy Kraken's recent State of Digital Report, an in-depth analysis of marketing trends for 2024, identified common challenges advisors face when developing marketing campaigns. The addition of the Marketing Hub is a direct response to these challenges and aligns with the company's commitment to providing a complete digital marketing system for financial advisors who value meaningful connections. To learn more, visit snappykraken.com.
About Snappy Kraken
Snappy Kraken is an award-winning marketing technology (martech) company that provides original content, marketing automation, personalized website designs, and bold, unique marketing campaigns for the financial services industry. Data-driven decisions drive each marketing campaign. Snappy Kraken received a 2023 Wealth Management Industry Award for thought leadership. The previous year, it won the Digital Marketing Campaign of the Year category for its Blend Out campaign. In 2021, Snappy Kraken won the WMIA Social Media Leadership for Technology Providers award in the Annual Marketing Research Report, and the Marketing Automation for Technology Providers award in the Cold to Gold Framework. Recognized in three categories by Benzinga in 2020 and as the overall best content marketing software for three consecutive years by MarTech Breakthrough, Snappy Kraken ranked 8th and 3rd, respectively, on the past two Financial Planning Best Fintechs to Work For lists.
To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use recently announced new and enhanced tools, please visit SnappyKraken.com.
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