If you give the upper echelons of PlayStation's marketing team a marquee title to promote, they usually deliver. Marketing for the next large-scale PS5 console, “Final Fantasy 7 Rebirth,'' which will be sold exclusively by Square Enix, is currently progressing smoothly. And we've already seen some very impressive promotional activity around the world, with another great campaign in the UK.
The company has installed a giant billboard in Birmingham featuring the Cloud and PS5 branding, but the biggest twist is that the protagonist's iconic Buster Sword is now made up of dozens of silver and purple DualSense controllers, all of which is housed behind a giant plastic screen. This effect is very impressive. From a distance, it looks like the steel of the spiky-haired hero's blade, but up close you can see the details of each individual device.
