His cultural marketing efforts are paying off, and Taco Bell is now one of the jewels in parent company Yum!'s crown. brand. Yum CEO David Gibbs previously described the chain as a “growth engine” and said U.S. same-store sales rose 11% in fourth-quarter results.
Taco Bell CEO Sean Tresvant also took a unique path to the position, previously serving as CMO himself.
For Montgomery, having a brand leader in the corner of his office was a “blessing.”
“The great thing about marketers having bosses is that they can speak in shorthand. [with the CMO],” he said. “This gives [us] Marketers need to increase top cover to take risks. ”
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