Jane Fraser, Regional Director of Marketing and Communications for TBWA\Asia Pacific, has resigned from her role after her notice period expires today. A strategic storyteller and custodian of the brand agency's narrative, Fraser has led TBWA's Asia Pacific marketing and communications department for over eight years. The globally acclaimed Fraser first joined TBWA in 2016 and worked closely with Philip his Brett and Nils his Anderson.
Mr Fraser, who is currently based in Melbourne, has been working in Singapore for almost 20 years.
Prior to joining TBWA, he led communications at McCann Worldgroup Asia Pacific, Ogilvy Asia, and Leo Burnett APAC, where he worked with some of the region's best-known names, including Linda Locke, Tai Guan Hin, Tam Kai Meng, Charles Cadell, David Mayo, and Yasmin. We collaborated with the creators. Ahmad, Piyush Pandey, and most recently TBWA's award-winning creative leadership team, including Takahiro Hosoda, Veradis (Mike) Vinyaraton, Ronnie Wu, and Melvin Mangada.
During her tenure, TBWA\Asia Pacific has consistently been recognized as a premier creative network. Mr. Fraser also developed and led the creative awards strategy, which resulted in the Asian agency group achieving top honors in Campaign Asia's annual agency report card, Campaign Brief Asia Creative Rankings. , and was recently named Network of the Year in the Work.
In addition to driving creative awards strategy, Mr. Fraser managed media relations and led thought leadership conversations aligned with TBWA's brand and business objectives.
Sean Donovan, President of TBWA Asia, praised Mr. Fraser's contributions, saying, “Jane has been a great partner, advisor and friend to the leadership of TBWA Asia as a whole, as well as TBWA Worldwide, over the past eight years.'' initiated and spearheaded many initiatives beyond the communications function, and her imprint remains firmly on the success we achieved. All who had the pleasure of working with her She will be greatly missed by all.”
Mr Donovan said the appointment of Mr Fraser's replacement was well advanced and the appointment would be announced shortly.
