Maryanne Kimmel Ross has been appointed vice president for marketing and communications at TCU. Currently serving as vice president, Ross’s background spans executive leadership roles in corporate and community and will be instrumental in leading the university’s marketing and communications department.
“Her incredible skills and branding expertise will be of great use to TCU's efforts to enhance our national reputation, elevate the TCU brand and further strengthen our community engagement efforts,” said Chancellor Daniel W. Pullin.
Ross, who has held the position since 2019, is a strategic
She has told the TCU story and strengthened the TCU brand through communications and integrated content development. As a team leader, she has revitalized TCU's communications strategy in the areas of internal and external communications, social media and multimedia engagement, events and community projects, and crisis and issues management. TCU Magazine and effort Research publications.
“It has been a privilege to serve as part of the TCU team for the past five years and I am honored to serve as vice chancellor,” said Ross. “TCU is a place of values, community and academic mission, and thanks to our leadership, we are in a fantastic period of innovation and growth. I am proud to play a role in building an even stronger future for the university and ensuring that a TCU education continues to benefit our students and the broader community. There has never been a better time to be part of the Horned Frog.”
Prior to joining TCU, Ms. Ross held leadership positions at JPS Health Network, RadioShack, Visit Fort Worth and other key strategic marketing and communications positions. She earned her bachelor's degree from Mississippi University for Women and her executive MBA from TCU. She is an active member of the Fort Worth community, serving on various committees including the Fort Worth Forum and Fort Worth Country Day.
Ross will begin his new role as vice chancellor on June 1. The announcement follows an extensive nationwide search that drew strong candidates from top universities. Tracy Siler Jones announces retirement I am retiring from this position after nearly 25 years of dedicated service.
“As a member of the president's cabinet, the role of vice chancellor for marketing and communications will be critical as we collaboratively develop TCU's next strategic plan and work to achieve our greatest goals and lead the university into the future,” Pullin said. “Ross' vision for TCU's marketing and communications strategy will play a vital role in how we connect with current and future students, alumni, faculty, staff and the broader community as we navigate the ever-changing environment of higher education.”
