Virtual events, new LinkedIn groups, and expanded services demonstrate TechTarget's continued commitment to supporting the needs of the technology partner marketing community
Newton, Massachusetts, February 15, 2024–(BUSINESS WIRE)–TechTarget, Inc. (NASDAQ: TTGT), the global leader in B2B technology purchase intent data and marketing services, today announced its second annual Partner Marketing Visionaries.TM The Summit is a two-day virtual event taking place on March 12th and 13th. Featuring 12 sessions and a speaker lineup of more than 30 partner marketing executives from leading technology companies including Amazon Web Services, NVIDIA, Google Cloud, and Microsoft, this summit will help partner marketers differentiate themselves. We provide expert insights to help you tell your “Better Together” story and build your pipeline. Work with partners, research through them, and prove how their marketing impacts their business.
Michael Ratchford, general manager and vice president of strategic alliances and partner marketing services at TechTarget, said: . “To take advantage of new opportunities and succeed in this rapidly evolving environment, partner marketers must stay ahead of the curve, but remain responsive to change, understand current market trends, and follow best practices. There is a lack of resources to help you leverage and connect with like-minded professionals.”
To support these needs, TechTarget created Partner Marketing Visionaries in 2021. This is a practitioner-driven community aimed at helping technology marketers hone their skills and succeed for themselves, their programs, and their companies. It complements the 2024 Summit and our popular Partner Marketing Visionary. In the discussion series, TechTarget launches a new Partner Marketing Visionaries LinkedIn Group, a much-needed space for partner marketers to share expertise, access practical advice, and connect directly with industry peers. We provide
“In today's uncertain economic climate, partner marketing teams are challenged to achieve aggressive partner revenue goals while demonstrating executive influence,” said Steven Niemiec, chief operating officer at TechTarget. “We're under more pressure than ever before.” “The Partner Marketing Visionary Community, coupled with our dedicated Partner Marketing Services team and our investment in building customized services, is committed to helping businesses successfully drive growth with and through our partner ecosystem. It shows our continued commitment.”
To meet the unique needs of technology partner marketers, TechTarget now offers a comprehensive suite of turnkey services for partner marketing strategy, content, and demand.
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Strategic services: TechTarget provides access to market research and guidance from Enterprise Strategy Group (ESG) analysts to help partner marketers understand industry trends and buyer behavior, and hone a differentiated “Better Together” story. We help you align on an effective joint go-to-market strategy.
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content service: TechTarget provides expert-written content that helps partner marketers engage key stakeholders at every stage of the buying process, from top-of-funnel assets to subsequent stage resources.
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Demand service: Whether you're launching a joint campaign with a strategic partner or driving partner-driven demand at scale, TechTarget helps partner marketers increase awareness, generate leads, nurture prospects, and build pipelines. We offer a comprehensive suite of services to help you create.
Click here to learn more about Partner Marketing Visionaries Summit 2024. Click here to learn more about our newly launched Partner Marketing Visionaries Community LinkedIn group. Click here to learn more about TechTarget Partner Marketing Services.
About TechTarget
TechTarget (Nasdaq: TTGT is a global leader in intent-driven marketing and sales services that deliver business impact to enterprise technology companies. TTGT is a global leader in intent-based marketing and sales services that deliver business impact to enterprise technology companies. By producing high-quality editorial content, TechTarget attracts and cultivates a community of technology buyers who are researching the information technology needs of their companies.Understanding the content consumption behavior of these buyers By doing so, TechTarget creates purchase intent insights that drive efficient and effective marketing and sales efforts for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore, and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Partner Marketing Visionaries is a trademark of TechTarget. All other trademarks are the property of their respective owners.
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