Madeline Mordarski has joined The Keys Company as its new chief marketing officer, the company announced this week.
Mr. Mordarsky will oversee the company's marketing operations and work with executives on growth strategies.
Prior to joining Keyes, Mordarsky spent seven years at COMPASS in multiple marketing and operations roles, most recently as senior manager of business operations.
“Madeline's extensive experience implementing large-scale marketing and growth-driving strategies was very attractive to our management team,” Keys President Christina Pappas said in a news release. “We have aggressive goals for the next decade to expand our agent roster and market share across Florida. New exclusive partnership with Forbes Global Properties , coupled with Madeline's expertise and leadership, will be critical in achieving these milestones.”
Mr. Mordarski previously founded a small consulting firm specializing in branding, public relations, partnerships and digital media for the health, wellness and fitness industries.
“Keys has been an industry leader for nearly a century, We put our agents' needs first and help them grow through support and innovative programs.,” Mordarsky said. “We have weathered multiple real estate cycles and continued to grow even as the broader real estate market and economy contracted. This is a true testament to the company's excellence. I am honored to have the opportunity to help inform the unparalleled service we provide our agents and the path to Keys' next 100 years.”
Mordarsky holds a BA in Strategic Communications from The Ohio State University and an MBA from Regents University in London.
