Tiger Woods models clothing for Sunday Red, a new lifestyle brand launched in 2024 in partnership with golf brand TaylorMade.
sunday red
It's the dawn of a new day for Tiger Woods, but he's still wearing his Sunday best.
The golf superstar announced Monday the creation of a lifestyle brand, Sunday Red, launched as a full partnership with TaylorMade Golf Company. The premium line will begin with footwear and apparel, starting with a men's clothing line that will be available exclusively online at SunDayRed.com in the U.S. and Canada on May 1st. Plans also include expansion to retail stores and key regions outside of North America. This is followed by lines for women and children.
The 48-year-old golf superstar, a 15-time major champion and 82-time PGA Tour champion, appeared at Palisades Village in Pacific Palisades on Monday night to introduce the brand, share its vision and explain why Red, he explained, had long been his color and was the inspiration behind the new name. At the time, he shared the stage with TaylorMade CEO Steve Abeles and media personality Erin Andrews, and moderated a discussion with them.
I was asked, “Why now, why this?” “This is the right time,” Woods said in response to Andrews' question. “This is the right time in my life. It's a transition period. I'm not a child anymore. Life changes, I have children. This is an important transition as part of my life. From now on. I want to have something that I can be proud of, and a brand that I can be proud of.”
What he didn't say on stage was that the move comes a little more than a month after Woods announced he was ending his nearly 30-year partnership with Nike. “Over 27 years ago, I was fortunate to begin a partnership with one of the most iconic brands in the world,” Woods shared on social media on Jan. 8. If I started naming them I could go on forever. ” He praised Nike co-founder and chairman emeritus Phil Knight for his “passion and vision” in bringing together the Nike and Nike Golf partnership, adding that he, along with Nike employees and great athletes, I would like to personally thank him for the pleasure I have had working with him. On the way. ”
When he made this announcement, Woods revealed that people were asking “if there will be a next chapter,” and he said, “Yes, there will definitely be a next chapter.” See you in LA! ”
The chapter was filled with nearly 100 journalists and golf insiders (and music provided by celebrity DJ Michel Pesce) on Monday, the start of the week when Woods returns for his first competitive tournament of 2024. It was announced in the same room. At the Genesis Invitational. Woods is one of the organizers of the tournament, which tees off on February 15 at Riviera Country Club in the Palisades, known as a special place for golfers. However, it is also connected to tragedy as he was injured in a catastrophic car accident during the 2021 Genesis Invitational. He then underwent several surgeries to repair his right ankle, which was injured in the accident.
This announcement marks the extension of Woods' partnership with TaylorMade. In 2017, after Nike closed its golf division, the company announced that Woods and colleague Rory McIlroy had signed with TaylorMade. Woods continued to wear Nike apparel, but the company stopped making clubs and balls.
It has been a topic of discussion among Woods fans and golf professionals for the past few days, as it was revealed that Woods would hold a press conference in Los Angeles on February 12th. Last month, online shot tracking community NUCLR Golf shared a post on X (formerly Twitter) claiming: Revealing a trademark application from TaylorMade Lifestyle Ventures LLC, it shows a logo featuring a sketch of a tiger and the letters S, D, and R, likely referencing Sunday Red. Woods has long worn his trademark red polo shirt in the final round, always with a Nike swoosh.
“Sunday Red is me,” Woods said from the stage, crediting his Thai-born mother, Kultida “Tida” Woods, with starting what would become an iconic tradition. “I've been wearing red on Sundays. It started with my mom. She thought red was my power color as a Capricorn, so I wore red as a junior golfer and wore some… I won the tournament. Oddly enough, I go to a red university called Stanford University, where I wore red on the last day of playing in every tournament. I played professionally. Every tournament I've played, I've worn red. It's just become synonymous with me. That's who I am. Sunday Red.”
The logo incorporates Woods' 15 major championships into the iconic brand Tiger design. Abeles said he asked what would happen if Woods won again. The CEO said the logo would be changed to reflect that. “This is a full-fledged, clear and committed partnership. We make every decision together. We make every product decision together,” Abeles explained.
He also said the golf industry needs new brands and a “fresh approach” to apparel, and now is the right time. They will organize Sunday Red's new business under TaylorMade's holding company and operate as a new vertical, or “a completely independent business unit.” The company is based in San Clemente, California, rather than TaylorMade's Carlsbad headquarters, and is led by Brad Blankinship, who has been appointed president of Sunday Red and oversees day-to-day operations. Blankinship's resume includes brand work with the likes of Quiksilver and his RVCA.
“Whether it's 10 years from now or 20 years from now, you're going to look back and say, 'I was at Rick Caruso's house at that moment, when that company launched that new brand.' We are literally birthing a brand tonight that will live on for us, our lives, our families, and for generations to come,” Abeles said, cheering Caruso, who was also in attendance. sent.
As for Woods, he seems especially happy to offer items like a luxury cashmere hoodie, which he said is a first for a golf set. “I've always felt that being modern, contemporary and premium is what a golfer should be. You don't have to change to go to dinner. They want to go out to eat and things like that. That's the essence of golf, and we're able to expand on that and make golf more premium and elegant, and that's really great.”
Finally, he reiterated his maturity as he embarks on a new phase of his career. “My life is changing as I get older, and it's making me evolve,” he said. “These are things that are important to me, and that will be reflected in all of my products.”
