IMA-HOME has won an international four-way pitch for a partnership with US performance lifestyle brand Rhone.
Rhone is a relatively new brand, founded in 2014 by brothers Nate and Ben Checketts. He currently operates an e-commerce business and his 15 retail stores in North America.
The appointment is described as a “pivotal moment” in the company's growth story, as it is the first major agency relationship the brand has invested in.
“We see IMA-HOME as a true partner as we enter a new phase of our business,” said the Checketts.
“2024 will be an important year as we introduce our first women’s line. IMA-HOME and its brand marketing and real-world activation expertise will help bridge the gap from men’s brand to brand. We believe it will be useful for everyone. “
IMA-HOME, headquartered in Leeds, competed against distributors in New York and California.
One of the main reasons behind our win is that we have eight offices around the world, including New York, Manchester and London.
IMA-HOME says its “transatlantic collaboration” means it can “optimize productivity” by working more than 18 hours a day, and that its team in Manhattan “combined with the capabilities of over 300 staff to This means that they can provide cultural background and insight. UK's world-class experts. ”
“The Rhône win is an important step in IMA-HOME’s U.S. integrated growth strategy, as it is a true fusion of brand consulting, integration and retail experience. , has proven that it can make a huge difference to clients around the world, both in terms of its breadth of agency services and its authentic perspective across geographies,” said Mike Silver, IMA's U.S. Managing Director. I am. House.
“Working directly with Nate, Ben and the rest of the senior team gives us a great opportunity to make a tangible difference to their rapidly growing business. From focusing on mental fitness to making a difference in the real world, we can help amplify their thinking and turn their vision into reality. looking forward to it.”
The initial focus was to evaluate and strengthen current brands that have traditionally catered to the needs of male audiences. This lays the foundation for expansion into the summer women's wear market.
