VMO and Fitness & Lifestyle Group (FLG), APAC's leading health and wellness group, today announced the renewal of their partnership. This will see VMO continue to have media representation within Fitness First, Goodlife Health Clubs and ZAP Fitness across Australia.
The updated agreement brings VMO and Fitness Lifestyle Group as exclusive outdoor media partners in a multi-year agreement spanning 97 Goodlife Health Clubs, 50 Fitness First and 87 ZAP Fitness gyms.
Greg Oliver, CEO and Managing Director of the Fitness & Lifestyle Group, said he is pleased to extend his partnership with VMO.
“VMO is a market leader in the health and wellness media space, known for its high-quality network and innovative branded solutions. It was a clear and strategic decision to expand our partnership with them, We are excited to strengthen our partnership with outdoor providers and they will continue to represent Fitness First, Goodlife Health Clubs and Zap Fitness media in Australia.”
As part of the deal, VMO will make further capital investment in 131 clubs across the group, providing an additional 1,600 new TV screens pre-configured for programmatic advertising.
The new TV screens will be available to advertisers in the coming months.
HOYTS Group and VMO Chief Commercial Officer Anthony Deeble is excited to renew our partnership with the team at FLGand to ensure VMO remains Australia's leader in health and wellness media. He said that
“We are pleased to sign a further multi-year agreement with the team at FLG to continue as the outdoor partner for Goodlife, Fitness First and ZAP Fitness in Australia, confirming our commitment to owning the health and wellness media space. We are also focused on expanding and continuing to develop our assets within the club, with a further 1,600 television screens scheduled to come online in the coming months. ”
“We are excited to continue to provide advertisers with the opportunity to be among a high-value audience with a positive mindset that is definitely contributing to the growth of their brands. We are equally passionate about building meaningful connections, creating new and unique opportunities for brands and delivering memorable brand experiences for our members within our clubs,” said Paul Butler, VMO Managing Director. states.
VMO covers more than 1,100 health and wellness clubs nationwide, representing Australia's leading health clubs.
