Giorgio brings more than 20 years of consumer marketing experience to Wellness Pet and will serve as the company's creative driving force, leading the brand strategy to attract the next generation of pet owners.
Burlington, Massachusetts, May 29, 2024 /PRNewswire/ — Wellness Pet CompanyWith over 25 years of experience in pet nutrition, Alison Giorgio As Chief Marketing Officer, Giorgio has a proven track record of innovative and transformative brand and marketing strategies rooted in the desire to create memorable experiences for consumers. She will join the company and its senior leadership team as the voice of the consumer to ensure optimized and unified touchpoints that translate into unparalleled experiences for pet owners.
Wellness Pet Company Welcomes Allison Giorgio as New Chief Marketing Officer
Giorgio joins Wellness Pet after 18 years at Puma North America, where he most recently served as Vice President of Marketing. In this role, Giorgio led a team of 60+ people across all marketing and communications departments, spearheading the development of integrated marketing strategy and experiences for the brand's portfolio of businesses. Previously, he held marketing roles at a variety of brands, including Boston Ski & Sport Club, Sudbury Health and Fitness Connection and Annie's Homegrown. At Wellness Pet, he will join the senior leadership team to drive brand strategy and creative marketing, further defining the company's voice and building consumer awareness to drive growth.
“As we continue to offer premium nutrition options for cats and dogs, it is important to us to build our brand and engage with the next generation of pet owners in new and innovative ways,” said Wellness Pet's CEO. Reid Howlett“Allison brings deep integrated marketing capabilities and expertise to strengthen our ongoing connection and relevance with pet owners. We look forward to having her join our senior leadership team to lead the brand storytelling and consumer experience that showcases our purpose-driven business of making the healthiest, most natural and nutritious foods and treats for the pets who depend on us.”
“Wellness Pet recognizes the critical role that marketing and communications play in creating memorable moments and messages that drive business goals and results,” said Giorgio. “The company's scientifically proven products, commitment to pet and owner wellness, and people-first culture make it incredibly exciting to join. I look forward to being part of this dynamic industry and collaborating with senior management and the marketing team to further foster meaningful connections between Wellness Pet and the pets and owners we serve.”
Giorgio holds a Master's in Business Administration. Boston University Bachelor's Degree in International Business and Marketing Northeastern University.
About Wellness Pet Company: Wellness Pet Company's mission is to help pets and the next generation of pet owners live healthier lives together through premium, natural products.[1] Nutrition. We're committed to doing things the right way, never the easy way. We source ingredients carefully and create thoughtfully prepared, wholesome pet foods, treats and daily supplements. Through our products and people, we strive to enhance the human experience and foster mutually beneficial relationships between people and their pets. Learn more about Wellness® For pet food and treats, find Wellness at www.wellnesspetfood.com and Facebook.com/WellnessPetFood.® TikTok, Instagram, and X: @wellnesspetfood.
1Added Vitamins, Minerals & Micronutrients
SOURCE Wellness Pet Company
